Justyna

A few weeks ago, my brother and I started working on our first children’s book about cats. This is a good time to write a bit about the process and why we decided on this project.

From the start it was a challenge:

• Both my brother and I are artists, but we make designs for apparel and 3D art for our games. We are not illustrators, we have never illustrated a book before.
• We don’t have a publisher yet. We don’t know if we are going to find one.
• We have never done anything like this before. We have no experience in making or publishing books. So if we are doing something wrong, we don’t know it.
• At first, we wanted to make a simple book but soon decided to draw rich and beautiful illustrations — and that takes a lot of time.
• From what I know, books don’t bring a lot of income. At times, it feels like we should be working and earning money instead of making a book.

Why make a book then? Our time would be better spent making a new game or starting another apparel store. We have experience with those so we would know how to make them profitable. But that would mean working on something that we are familiar with and staying in our comfort zone. That’s not good. It’s better to challenge yourself, work on something difficult, and learn in the process.

There’s another reason why it’s a good idea to have different projects — income diversification. If you have just one income source, then you are vulnerable. If that income source dries up, then you have to scramble to find work and might be forced to accept unfavorable terms. But if you have two or three income sources, then you are in a more secure position. Even if you lose one of your income streams, you are not going to be desperate. You will have time to figure things out, search for other opportunities.

You never know how successful your project is going to be. It’s a risk to work on something new, it might not work out at all. We had some failed attempts. But we worked on so many things that at least some of them became profitable.

There’s a risk that our book won’t get published or won’t get many sales. There’s also a chance that it will get published and become another passive income source.