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Justyna Dorsz

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Marketing

I’ve realized how little I know about marketing and how to promote my designs.

I sometimes post my designs on Instagram or Pinterest. Lately I’ve been posting to Tumblr too, and every few weeks I tweet about my store or my designs. This is all a minimum effort. I feel I should do more. Many successful artists promote their art more consistently.

Once I started reading and watching YouTube videos about marketing, I realized how little I know about the topic.

For example, I watched a lot of Wholesale Ted videos – gave me a lot to think about. Particularly their analysis of niches and what sells best has been useful.

Other artists told me that it’s good to promote on Pinterest and that they get sales from there. I’ve tried that but had no success so far. And then I watched this Pinterest Guide, and I realized I was doing everything wrong and not really doing enough, anyway. Go watch it, you might learn something too.

September 13, 2021 Tagged With: Marketing, Useful

Ocean Song

I created another pattern. I don’t make them often because they take way more time than my usual cat designs. But somehow I ended up making another ๐Ÿ™‚

I titled it “Ocean Song” because it looks like ocean waves.

“Ocean Song” Leggings

September 11, 2021 Tagged With: Design, Ocean, Pattern

Mountains

I create a lot of my pattern-like designs when I talk on the phone. I just can’t sit still and do nothing. I always start doodling on whatever’s available. And since I have my reMarkable tablet with me at all times, I usually end up sketching on it.

This is a simple pattern of mountains that I made recently:

It all started with this absentminded sketch:

Then I uploaded it into Photoshop and cleaned it up. Added grey backgrounds. Made some mountains lighter, and some darker. Then I applied some distress textures that I bought on Creative Market. And the effect is a pattern that looks nice on home decor and some apparel.

Mountain Walker on Threadless

September 9, 2021 Tagged With: Design, Grey

Watched Walker

Lately, whenever I have boring repetitive tasks to complete, I watch Watched Walked on my second monitor. Watched Walker is a YouTube channel where someone posts videos from their walks in various cities. It’s, of course, no substitute for actually going to those cities and walking around, but I won’t be going on vacation anytime soon.

Here’s a walk in Barcelona:

September 7, 2021 Tagged With: Miscellaneous

Google Alerts

I set up Google Alerts with the titles of my designs to be notified when they are put on sale illegally. For example, one design that gets stolen a lot is “Overthinking and also hungry”. When thieves try to sell t-shirts with that designs, they don’t even change the title so I created an alert for phrase “Overthinking and also hungry”.

This way, I get Google Alerts as soon as Google finds out about the infringing listings. And as soon as I get notified, I can send a DMCA takedown notice so that it’s taken down immediately.

I learned about Google Alerts from Michael Essek’s blog. There are other useful guides there too.

Overthinking and also hungry - by Justyna Dorsz

September 6, 2021 Tagged With: Advice, DMCA, Law, Useful

Vintage Wash

Threadless added a new type of t-shirt. It’s called Vintage Wash and the colors are lovely, more subdued than normal t-shirts. They also have very creative color names. Instead of simple “Red” it’s “Nantucket Red”:

Wild Creature

And this color is called “Summer Sky”:

Strange Evening

This is “Saltwater”, my favorite:

Ginger Cat Sleeping

September 4, 2021 Tagged With: Design, Threadless, Vintage

Wild Flower

I turned another of my reMarkable doodles into a design. I thought it would look nice on blankets and pillows.

Wild Flower

September 3, 2021 Tagged With: Design

The days are getting colder

My Paws Are Cold

September 1, 2021 Tagged With: Autumn, Cats, Design

A note on motivation

I’ve been thinking lately, I am very lucky that my family and friends are not very supportive. Most of them don’t believe in my success. My mom used to tell me I couldn’t draw โ€” and it was after I’d been working as an artist for years. My friend said that I will probably not make a successful game, ever.

I also have friends who believe in me and tell me so. Maybe all those unsupportive and supportive comments cancel each other out, and that’s why I am never discouraged.

I know there’s a lot of talk about how important supportive environment is for achieving your goals. But I think this is wrong. For me, having only supportive people would not be a good thing. The best people to have around are people who are a bit like adversaries โ€” you need to show them you can succeed, you compete with them, you want to prove them wrong,

August 30, 2021 Tagged With: Mindset, Motivation

I will destroy you

My cat series continues…

I WILL DESTROY YOU

August 29, 2021 Tagged With: Cats, Design

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My name is Justyna. I am an artist and an indie game developer.
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