I wrote before that the crucial thing is doing the work, not worrying about a name. But you still have to actually find a name. Here I am noting down the process that I use to find names for my stores, websites, companies, and games. There are 4 steps:
1. Write down all the words that come to mind when you think about your project. But don’t make it a list. Write the words loosely on a page. This way you will see connections between them better.
2. Use a random word generator and get words that you like or that seem connected to the words on your page. I use this one.
4. Look for unique word combinations. If none, repeat steps 2 and 3 until you have more words and then look for connections again.
This is how my brother and I found the name for our game studio Manic Hyena and all our games.