Justyna Dorsz

Quote

What gets measured, gets managed

I don’t remember when I’ve first heard or read the words: “What gets measured, gets managed”. I thought it was something Ray Dalio said, but I just checked, and it seems the words are attributed to Peter Drucker (I don’t know who that is). Nevertheless — I like the principle.

I just checked how many designs I made this year — 21! I only made 21 designs, and there have already been 19 weeks this year. That means I barely made one design a week. That’s a lot less than I thought. I am not as productive as I want to be.

Can your output be measured?

Brands are made by memories

I don’t know anything about advertising yet but I just stumbled on this article titled “Let’s ask a better question: Why doesn’t advertising work (more often)?” And I thought I’d share it here because it explains concisely why e.g. buying ads on Facebook so rarely works. Some of my friends tried advertising their designs/art/course but they got hardly any sales from those ads.

Humans might be made from stardust, but brands are made by memories.

— by Jenni Romaniuk

I think I’ve always assumed that advertising — if I ever learned about it and invested in ads and knew how to improve and optimize them — would lead to more sales. This is not the case. I need to do more research before I spend money on buying ads that won’t work.

The article also mentions Freakonomics Podcast which I completely forgot about but might be worth getting back to.

Little My

Source: moomin.fandom.com

One of my favorite quotes ever is from Moomin Tv Series, and it’s said by Little My.

When Mr. Brisk tells her that skiing is difficult, she says:

Everything’s [easy] once I decide to do it.

When I encounter a problem and fear that I might give up, I tell myself that it only seems difficult but is actually easy — all I have to do is commit to it.