What is this madness?

One of my designs has been added to the Threadless store. Yay! I received an email a few hours ago.

Now, what exactly does it mean that a design is added to the Threadless store?

First, what you need to know is that there are two ways to sell designs on Threadless:

1. One way is to simply create your own Artist Shop. For example, I have my Fox Shiver Artist Shop. You can add any design you want to your shop. You can have hundreds of designs. But, at least in the beginning, those designs might not be visible in the main Threadless store.
2. The second way is for Threadless to select one of your designs to add to their own Threadless store. Every time there’s a design challenge, a few of the best entries are selected. And sometimes Threadless might select a design from your own Artist Shop.

My first design that they selected was “Not Today” and it was one of the seven designs selected from the Black and White Design Challenge.

When your design is selected and added to the Threadless store, it means better visibility and a higher chance that someone is going to see it and buy it.

That’s why it’s so important to add all your designs to your shop. The more designs you have, the better chance that one of them is going to be selected. Same with challenges — submit your designs to challenges and you get a chance that Threadless likes them and wants them in their store.

And remember, you never know what is going to be popular, so submit every design. I very nearly deleted one of my best-selling designs because I thought no one was going to want it.

Oh, and one more thing, usually when your design is selected to be added to the Threadless store, you get a $250 gift code to be used in the Threadless store on anything you want.