Finding a niche

Everyone always says you should find your niche. But it’s not easy.

Years ago, when I started making designs, I couldn’t identify just one theme to focus on. I named my store Fox Shiver because I wanted to draw a lot of foxes. But then I also drew cats, and dogs, and gloomy birds, and space. Now my store is a mess.

I’ve been thinking, it’s possible that in 10 years I will still be making designs. I like drawing, I have a lot of ideas, I have sketches that I want to turn into designs. If I keep adding all my designs to my main store, in a few years I will have, say, 500 designs. It will be difficult for anyone to find what they want. For example, if someone who loves cats searches for a cat shirt in my store, they will have to go through 350 designs of dogs, space, trees, pigs, and other topics that they have no interest in.

I’ve decided to make a separate store for some of my designs. It will be focused on cute and funny animals. I will maybe even move some of my existing designs from the Fox Shiver store.

Now I am in the process of searching for a name for my store. I am using random word generators like this one, and this one, to search for interesting and unique words. I also check word combinations using a portmanteau generator. I write down all the words I like and look for connections. Something will jump out at me soon.

Edit (15 June, 2021): My new store is TRUFFLEPIG!